Zookbinders is a special event (weddings, bar mitzvahs) photo album manufacturer based in Chicago that targets professional event and portrait photographers. They have a reputation for being one of the more innovative album producers and for delivering the highest of quality product with a very fast turnaround, thus maintaining a loyal client base.
Zookbinders marketing materials and Web site did not communicate their innovative approach, or their creativity, making it difficult to rapidly expand their market share and broaden their client base. Their business goal was to move the company to a new level of sales, building on their reputation as a solid, innovative company. To achieve this, they needed to upgrade the quality of their marketing materials and brand message to a level consistent with the quality of their products.
SDM Marketing was engaged on a retainer to re-brand the company with an entirely new corporate identity along with a new website, brochure, catalog and advertising.
We created a stronger, more contemporary corporate identity and a consistent brand and message platform to position Zookbinders as the innovation and service leader. The new graphic was incorporated into every visual representation of the company to create brand strength and value.
By using bold colors and highlighting the photography (and not the album) in the marketing materials and Web site, Zookbinders began to build a rapport with the audience, communicating the message, "we understand it's about the event and the photo capturing that event!" The album is the means in which the photos are viewed.
The result is that within 24 months, Zookbinders is now nationally ranked as one of the top 5 album manufacturers.
Identity package
Brochure
Catalog
Website: www.zookbinders.com
Corporate identity standards
Magazine ads
Direct mail
Summit Award for Emerging Media — Website
